The Otto Group has increased its online sales in fiscal year 2013-14 to around 400 million. Euros to more than 6 billion euros. This represents growth of 7.6%. In the German market, the mail order group improved by 7.8% or 290 million. Euros to 4 billion euros. "We are right on schedule," the deputy chairman Rainer Hillebrand said on Thursday in Hamburg. The E-commerce chief assumes that the online division - as announced a year ago - no later than the end of next financial year (2015/16) breaks the 8 billion mark in sales. The fund managers invest the senders group by 2015 around 300 million. Euros. Of this, at least 100 million. Euros in the secret project Collins.
Behind a young fashion and lifestyle platform, which was named after the U.S. economist Jim Collins hides. The former Stanford professor and best-selling author distinguished according to the official blog Collins (project-collins.de) by "pleasantly quiet theses to the innovativeness of companies" from. He often speak therein of humility, discipline, values and creativity. "Jim Collins' thoughts are of course ideals. But they do help quite when knee-deep lies in the Operative, raising his head to get back to look at the whole, "it says in the blog post of the Collins operator Ante Forte GmbH & Co KG, who is now in the Collins GmbH & Co KG is unnamed.
In addition, the official launch date of the fashion platform is clear: On May 2, Hillebrand Hillebrand will will introduce in Hamburg, what the "Area 51, the Otto Group" has developed. For details makes the manager still no details. However, it is assumed that the online store should be aligned from the start heavily on mobile commerce.
Finally Hillebrand announce at the event on the ambitious goal of generating half of online traffic and sales via mobile devices by 2016. "It is obvious that we, the trend towards mobile devices to drive, implement a sustainable mobile strategy," Hillebrand said about the background of the recently launched "Mobile First" initiative, which applies to all Group brands.
"The smartphone accompanied us all day and is the most important medium that people have. Thus, the smartphone is also the central access point for customers, "says Hillebrand. According to a recent Google study, more than half of the roughly 40 million German smartphone users use their mobile companion for shopping.
In addition, Hillebrand warned the stationary merchants against underestimating the E-Commerce: "Who does not sit down to trade in the internet, yet will lose." Reason is the "unbridled growth" in online trading, which would powered inter alia by brand who were the direct route to customers. According to his observations, the sales shift from the catalog is complete for online trading largely. Thus, the future growth go online mainly at the expense of retail stores.
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