cost
Electronic communications at a low cost to reduce the cost of display ads online compared to offline. Online advertising, especially the media, offers a low cost means that advertisers have committed to large established communities. Online advertising offers better performance than other media
measurability
Online advertisers can collect data on the effectiveness of their ads, "such as the size of the potential audience and the real answer to the public as a visitor came to your advertisement, if the advertisement resulted in a sale, and if an ad is loaded in the eye of the visitor. This allows online advertisers to improve their ad campaigns over time.
Formatting
Advertisers have a wide variety of ways to present their advertising messages, including the ability to transmit images, video, audio and links. Unlike many offline ads, online ads can also be interactive. For example, some queries ads allow users to enter [or allow users to follow the advertiser on the media. Online ads can also incorporate games.
orientation
Publishers can offer advertisers the opportunity to reach and customizable narrow market segments for targeted advertising. Online advertising can use geo-targeting to serve ads geography of the user. Advertisers can customize each list for a particular user based on past preferences. [26] Advertisers can also track whether the visitor has already seen a particular advertisement to reduce involuntary exposure and repetitive spaces provide sufficient time between exposures.
coverage
Online advertising can reach almost all global markets, and the influences of online advertising offline sales.
Speed
Once the design is complete with ads, online ads can be implemented immediately. Delivery of online advertising should not be linked to the timing of publication of the publisher. In addition, online advertisers can modify or replace your ad text more quickly than their offline counterparts.
care
banner blindness
Eye tracking studies have shown that users are often unaware of the areas likely to contain display ads (sometimes called "banner blindness") site, and this problem is worse online than in offline media. In addition, studies suggest that even advertising "ignored" by users can affect the user unknowingly.
advertiser fraud
There are many ways in which advertisers can be overloaded for advertising. For example, click fraud occurs when a publisher or third click (either manually or by automated means) in a CPC ad with no intention of buying legitimate. [67] For example, click fraud can occur when a competitor clicks on the ads to deplete your advertising budget of your opponent, or when publishers are trying to make revenue
Click fraud is particularly associated with pornographic sites. In 2011, some porn sites have launched dozens of hidden defraud the computer of each visitor pages, causing the visitor's computer to click hundreds of links pay to the knowledge of the visitor.
As for online publications, print online fraud can occur when publishers exaggerate the number of impressions that were delivered to their advertisers. Print To fight against fraud, various associations of publishers and advertising industry are developing ways to tell the impressions
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