Advertising display advertising using visually conveys the message text, logos, animations, videos, photos or other graphics. See advertisers often target users with special features to enhance the effect of the ads. Online advertisers (usually through its ad server) often use cookies, which are unique identifiers specific to the teams to decide which ads to serve a particular consumer. Cookies can check if a user leaves a page without having to buy anything if the advertiser can then redirect the user with ads on the page that the user visited.
As advertisers collect data on multiple external sites on the activities of a user online, you can create a detailed picture of user interests to provide even more targeted advertising. This aggregation of data is called behavioral targeting. Advertisers can also target your audience by means of semantic and contextual advertising to provide display ads related to the content of the web page where the retargeting ads, behavioral targeting and contextual advertising are all designed to increase return on investment for an advertiser, or ROI, on non-target ads.
Advertisers can also suspected of a user of geography through the advertisements of geographic targeting. IP address of a user communicates geographical information (country of at least the user or the general area). Geographic information of an IP address can be integrated with other advanced proxy or information to reduce the range of possible positions. For example, mobile devices, advertisers can sometimes use the GPS receiver of a telephone or the location of mobile towers nearby. [28] cookies and other persistent data in the machine to a user can provide help isolate the location of a user.
Web Banner Advertising
Web banners or banner ads are usually ads which appear on a Web page. Many banners are delivered by a central ad server.
Banner can be used to integrate rich multimedia video, audio, animations, buttons, shapes, or other interactive elements that use Java, HTML5, Adobe Flash and other programs applets.
Frame (traditional flag)
Marco announcements were the first form of web banners. The familiar "banner" use often refers to traditional ads in the frame. The website publishers incorporating mobile advertisements by assigning a certain amount of space on the site. Guidelines block ads Interactive Advertising Bureau offers pixel dimensions of the standard.
Pop-up / pop-under
A pop-up appears in a new browser window that opens the browser window before a website visitor. A pop-under to open a new browser window for the browser window to launch a website visitor.
floating ads
A float, or superposition is a type of fortified announcement that overlaps with the contents on the site required. Floating ads may disappear or be less boring after a preset time.
The expansion announcement
An ad in the expansion chassis is a rich media ad that alters the size of a fault condition, such as failing a visitor spends on a site within a user clicks on an ad, or mouse movement user announcement. Expanding ads enable advertisers to adjust more information on a limited advertising space.
banner thing
A banner is a banner that mimics the text to fool some users often find items on the screen, such as the messages of the popular operating system or application messages to induce clicks on ads. Banner General Makeup does not mention the advertiser to the initial announcement, and so are a bait-and-switch form. Makeup Banner generally attract a higher percentage of normal click, but users may not like the advertiser to deceive deceived.
interstitial ads
An interstitial ad that the user can access the desired content is displayed, sometimes while the user is waiting for content to load. Interstitial ads are a form of interruption marketing.
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