Compensation Methods
Advertisers and publishers use a variety of methods of payment calculation. In 2012, advertisers have calculated the 32% of transactions online advertising on a cost per print basis, 66% in terms of client performance (eg, cost per click or cost per acquisition), and 2% in methods and hybrid printing performance
CPM (cost per thousand)
Cost per thousand, often abbreviated CPM, means that advertisers pay for every thousand views your message to potential customers (thousand is the Latin word for thousand). As part of online display ads are usually called "impressions". The definitions of an "impression" vary between publishers, [46] and some impressions can not be charged because they represent a new exposure to a real client. The advertisers may use technology such as web bugs to see if an email is actually delivered.
The editors use a variety of techniques to increase page views, such as separate content into multiple pages, the contents of the offer of another person, with sensational headlines, tabloid or publication or sexual content.
CPM advertising is likely to "print" and the advertisers who want visitors to their sites fraud can not find the payments for printing a good indicator of the results they want.
CPC (cost per click)
CPC (cost per click) or PPC (pay per click) means that advertisers pay each time a user clicks on an ad. CPC advertising works well when advertisers want their visitors to their sites, but it is a less accurate measure for advertisers looking to build brand awareness. [52] CPC market share has increased every year since its introduction, eclipsing CPM to dominate two thirds of all methods of advertising online compensation.
How prints, all recorded clicks are valuable to advertisers. Goldspot media reported that up to 50% of clicks on static banner ads are accidental and brought visitors who leave immediately redirected to the new site cell.
CPE (cost per engagement)
Cost per unit aims to track not only an ad unit on the page loaded (ie, printing is available), but also the viewer to actually see and / or interact with the ad.
(Cost-per-view) CPV
Cost per view video advertising. Google and TubeMogul supported this standardized metric CPV (Interactive Advertising Bureau) Digital Video Committee of the ICC, and to achieve significant support in the industry.
Other compensation based on performance
CPA (cost per action or cost per acquisition) or PPP (Pay Per Performance) advertising means that the advertiser pays for the number of users who perform a desired task, such as making a purchase or fill out a form registration. Performance-based compensation may also include revenue sharing, where publishers earn a percentage of the profits made as a result of the advertising industry. Changes in performance-based compensation risk publishers advertising failed.
fixed cost
Compensation means fixed costs that advertisers pay a fixed cost for the delivery of online classified
ads, usually for a period of time, regardless of visibility or user response to it.
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