Online advertising, also known as online marketing or Internet advertising is a form of marketing and advertising that uses the Internet to send promotional marketing to consumers. It includes email marketing, marketing search engines (SEM), social media marketing, many kinds of display advertising (including web banner ads), and mobile advertising. Like other means of advertising, online advertising often involves both a vendor to integrate advertisements on its website and online advertising, which delivers ads that are displayed in the editor content. Other possible contributors are advertising agencies that help generate and insert the ad text, ad server that provides technologically statistics and track ads and affiliate programs that make the work of independent
promotion for the advertiser ads
Online advertising is big business and growing rapidly. In 2011, revenues from Internet advertising in the United States surpassed cable TV and almost surpassed that of broadcast television. In 2012, revenues from Internet advertising in the United States totaled $ 36.57 billion, an increase of 15.2% from $ 31.74 billion in revenue in 2011, the United States 4-5 Internet advertising revenues reached a record $ 20.1 billion for the first half of 2013, an increase of 18% compared to the same period in 2012, online advertising is widely used in almost all industrial sectors.
Many of the current practices of online advertising are increasingly controversial and subject to regulation. Revenues from online advertising can not adequately replace the revenue from other publishers. The decline in advertising revenue has led some publishers to hide their content behind
pay walls
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