text Ads
A text ad displays text hyperlinks on the base. Text ads can be displayed separately from the main content of a web page, or can be embedded hyperlinks for words or phrases to websites of the advertiser. Text ads can also be provided by email marketing or SMS marketing. Text ads are often faster and image ads can be more difficult to ad-blocking software to block.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM, is designed to increase the visibility of a website in search engine pages (SERP). Search engines provide sponsored and sponsored results (not) organic results based on queries to a search engine [19]. 117 Search engines often use visual cues to distinguish between the results of sponsored organic results. The search engine marketing includes all activities offer a great advertiser for keywords in the website today.
Optimization for search engines (SEO)
Search Engine Optimization or SEO, efforts to improve organic search rankings of a website in SERP importance of site content growing search terms. Search engines regularly update their algorithms to penalize low-quality sites that try to game classification, and optimization of a moving target for many advertisers providers offer SEO services.
sponsored research
Sponsored Search (also known as sponsored links, search ads or paid search) allows advertisers to be included in a sponsored search results for selected keywords. Search ads are often sold at auction in real time, in which advertisers bid for keywords. In addition to setting a maximum price for keywords, bids can include time, language, geography, and other restrictions [19]: 118 search engines .. originally sold in the goal of the highest [19] offers 119 modern ads sponsored search engine ranking based on a combination of bid price, provides click-through rate, the relevance of the keyword and site quality.
Social Media Marketing
Social media marketing is the promotion of trade conducted through social media sites. Many companies promote their products by posting frequent updates and special offers through their social networking profiles.
Mobile Advertising
Mobile advertising is the ad copy delivered via wireless mobile devices such as smart phones, feature phones or tablet PC. Mobile advertising may take the form of static ads or rich media display, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search, advertising in mobile sites or mobile applications or advertising games (such as interstitial, "Advergaming", or sponsorship of the application). Industry groups such as the Mobile Marketing Association have tried to standardize the specifications of mobile advertising unit, as the efforts of the catheter for online advertising in general.
Mobile advertising is growing for several reasons. There are more mobile devices in the field, connection speeds have improved (which, among other things, allows the richest media advertising to be taken care of quickly), screen resolutions have advanced editors mobiles are more sophisticated about incorporating ads, and consumers using mobile devices more widely. The Interactive Advertising Bureau expects continued growth in mobile advertising, with the adoption of location-based targeting and other technological features are not available or relevant to personal computers. In July 2014 Facebook has seen advertising revenues for the June quarter 2014 to $ 2.68 billion, an increase of 67 percent in the second quarter of 2013 as income from mobile advertising accounted for about 62 percent, an increase 41 percent the previous year.
email Advertising
Email advertising is the ad text that includes a mail to all or part of an e-mail. Email marketing may be necessary in this case, the sender can give the recipient the option to unsubscribe from future mailings, or it can be sent to the recipient's prior consent (opt-in).
Discuss in advertising
Unlike the static messaging, advertising refers to chat messages in real time has been reduced for users on certain sites. This is done by using the software to monitor the cat or the applications you live in some site staff who work behind the site often causes traffic falls surf around. In reality, it is a subset of e-mail advertising, but different because of the time window.
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